Determine what the customer buys because they have to, and what is important enough to the consumer that they consider it a necessity as opposed to a luxury.
Motivations are also relevant to customer data. Generally speaking, every demographic can share a common ideology. Operating at odds with that ideology will likely not endear you to your consumer.
What do your customers like to do, besides using your products or services? What TV shows do they watch? What other enterprises do they interact with?
You need to show your audience that you are not just a robot. Integrate personality through humour and emotions into your posts so that your audience can relate to your brand. Social media is all about being social, and if your customers see the same types of posts time and time again, they will lose interest. Make your communications interactive by asking your audience questions, gathering their opinions on certain matters as well as liking and sharing some of their posts rather than just the other way around.
Today, people create profiles on every social media channel available with the aim of reaching as many people as possible. Unfortunately, with that mindset, you will not reach your chosen target audience. For example, you won't necessarily need a profile on educational platforms if you are launching a clothing brand.
Brand awareness is the top reason marketers use social media. It’s easy to understand why - the average person spends nearly two hours on social media every day. Therefore social media is one of the best places to grab consumers’ attention.
One step further from having a brand presence on social media is driving visitors to your website or blog. They might turn into your customers.
Lead generation is typically used by companies with a long sales process, such as enterprise software companies.
In order to improve customer experience, it's necessary to capture consumer opinions regarding relevant products. Measure consumer satisfaction and evolution over time.